1. Introduction

Deepfakes used to be just fun filters or funny videos. But in 2025, they’ve become a serious cyber threat. Cybercriminals are using AI-generated fake videos, voices, and images to scam businesses and individuals. These scams are so realistic that even experts can struggle to tell what’s real.

Let’s look at how deepfakes work, how scammers use them, and how you can protect yourself.

2. What Are Deepfakes?

Deepfakes are fake videos, images, or audio created using artificial intelligence.
They can make someone appear to say or do something they never actually did.

For example:

• A fake video of a company CEO asking an employee to transfer money
• A fake phone call from your “boss” asking for sensitive data

3. How Scammers Use Deepfakes

• Business Email Compromise (BEC) + Deepfakes
  • Hackers combine fake emails with AI-generated voices or videos of company executives to request urgent payments.
• Fake Job Interviews
  • Scammers pose as candidates in video interviews using deepfake faces and voices to get hired and steal company data.
• Social Media Scams
  • Deepfake videos spread fake news or promote fake investment schemes to gain followers or steal money.
• Extortion Attempts
  • Criminals create fake videos to threaten individuals and demand ransom.

4. Why They’re So Dangerous

• They look and sound extremely real.
• They can trick even well-trained employees.
• They spread fast on social media before being verified.

5. How to Spot Deepfakes

• Look for unnatural blinking, lip-sync issues, or strange shadows.
• Watch for sudden changes in voice tone or lighting.
• If something feels off, verify through another channel — call or meet the person directly.
  

Conclusion

Deepfake scams are a new kind of cybercrime — fast, convincing, and dangerous. But staying alert and verifying information can stop them. In an age where seeing is no longer believing, critical thinking is your best defence.

Have questions or want a tailored cybersecurity strategy? Reach out — let’s make sure you and your data stay safe in this ever-evolving digital landscape.